SA Specialist Programme


To assist the travel trade around the world to become specialists on South Africa, South Africa Tourism has launched as online training programme. It is the board’s redesigned and improved FUNDI programme. It gives those who complete the free online course, the skills, knowledge and tools necessary to sell South Africa as a tourist destination to clients within their home countries.

The SA Specialist course is a free online, independent study course for valued trade partners. Travel agents can study in their own leisure time and all the course material, including tests is to be accessed online.

The key objective of the programme is to equip travel trade in India with destination knowledge that enhances their expertise and allows them to sell South Africa as a preferred holiday destination among Indian travellers. It is an extension of the Learn SA training programme which witnessed the participation of over 1500 agents.

Structure of the program

Travel agents must complete all required course modules, including a final assessment, with a final pass mark of 80% to become a qualified SA Specialist.

Agents have three months (90 days) from the date on which they enroll to complete the course. The SA Specialist qualification belongs to the agent, not the employer. They take it with them when they move to a new organization.


Agents will receive a certificate confirming that they have successfully completed the SA Specialist course, and will be entitled to use the name SA Specialist or South African travel expert in their marketing materials.


If you are interested in this training course, please send a mail to

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Kumar A
14 Dec 2013

Wish to Specialise in selling SA Tourism

Get to know Copenhagen - a wonderful
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