Considering India’s potential as one of the
most important emerging markets, the Philippines Tourism Marketing Office
launched the Philippines Specialist Program (PSP) August 14, 2014.
The Philippines Specialist Program builds on the theme of Its More Fun
in the Philippines to help travel agents understand and therefore sell
Philippines as an ideal tourist destination. The course offers information in a
visually appealing format that gives a glimpse of Philippines as a country and
as a tourist attraction too. There are videos too that will make the learning
engaging and interesting.
Talking on the occasion, Mr. SanJeet, Tourism Attache, Philippines
Tourism Marketing Office, India said, “This certified Program provides travel
professionals the perfect opportunity to familiarise and enhance their product
knowledge on the destination, thereby becoming Specialists and ambassadors of
the Philippines. As Specialist, they will be able to work closely and promote Philippines
With eight modules in Level 1, providing general information on the
Philippines, to visas, attraction, shopping, nightlife, hotels and food to
cities like Manila, Cebu, Boracay, Palawan and Bohol, travel agents will be
super motivated to encourage their clients to experience Philippines via one of
a kind itinerary!
Thus the program will provide with all the relevant information that can
be used to educate customers and sell Philippines as a tourist destination
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