Zanzibar sets up promotion centre in India
06 Apr 2015


  • The Ministry of Information, Culture, Tourism & Sports, Zanzibar (MICTS); Zanzibar Commission for Tourism and JHIL Enterprises have inaugurated Zanzibar Tourism Promotion Centre (ZTPC) in Mumbai, India to promote Zanzibar as a tourism and investment destination.

  • The island of Zanzibar is a semi-autonomous part of Tanzania in East Africa which offers tourism opportunities for family and FITs, destination weddings and honeymoon, Sports Tourism, MICE and film shoot.

  •  "We are here to strengthen our relationship with India. We are a late entrant in the Indian market; however we have now arrived here and seek the support of the industry players to enable us to understand the Indian market," Ali Mbarouk, Minister for Information, Culture, Tourism and Sports, Zanzibar said at the event.

  • In order to create awareness about the destination, ZTPC India will conduct roadshows, seminars and workshops, and participate in trade fairs and conduct familiarisation (FAM) tours for the travel trade. "We are conducting a FAM trip to Zanzibar for around 12 Indian tour operators at the end of this month. We are also in talks with the concerned authorities to start direct flights between Mumbai and Zanzibar," he informed.

  • Zanzibar is a potential destination for Indian travellers. It is a safe destination with a rich heritage and culture, pristine beaches and authentic cuisine. Zanzibar is well connected by international airlines.

  • Mohammed Hija, Deputy High Commissioner, Tanzania Embassy, New Delhi stated, "ZTPC is formed with an aim to stimulate and enhance the flow of tourists from India to Zanzibar, and will rely on various activities to promote Zanzibar's tourism offerings in India; enhance awareness amongst the business and travel fraternity as well as the population at large and strengthen the existing bond between India and Zanzibar."   

  • The Centre aims at strengthening Zanzibar's relationship with India by associating and closely working with representative bodies in the various spheres. It will also assist MICTS and ZCT in critical investment issues and providing consultation for capacity building, education, technology transfer, among others.

  • Ajay Prakash, Founder & President, International Institute for Peace through Tourism (IIPT) India, said, “Zanzibar is a great destination with tremendous tourism potential. The issue of direct connectivity between the two destinations needs to be addressed. Zanzibar has immense potential for MICE, FITs, wedding and film shoots. It can also be developed for activity-oriented Experiential Tourism, kite festivals, and music festivals.” 

  • There are seven international flight options between both India and Zanzibar: Ethiopian Airlines, Kenya Airways, Oman Air, Emirates, Qatar Airways, Etihad Airways and Air Seychelles.




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