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MICE Arabia Congress to bring together travel & hospitality providers to Dubai

The
future of MICE and business travel from the Middle East is seeing extremely
positive signs with the global attention steadily shifting towards GCC
countries, as more and more travel & hospitality providers see an increase
in the number of business travelers from the region.

The
future of MICE and business travel from the Middle East is seeing extremely
positive signs with the global attention steadily shifting towards GCC
countries, as more and more travel & hospitality providers see an increase
in the number of business travelers from the region.

Keeping in line with this current trend, the 3rd
Annual MICE Arabia Congress 2015, which is slated to take place on the 22nd&
23rd of February 2015 at the Ritz Carlton Hotel, DIFC in Dubai, UAE,
is gearing up to bring together the best of the business when it comes to
travel procurement and organization of events, seminars, incentives and
corporate travel along with a wide array of travel & hospitality providers
from across the globe. 

A release said, “The MICE Arabia Congress is
the ideal platform for regional and international travel, hospitality and event
providers who have Middle Eastern corporations on their radar but who do not
have a thorough understanding on the approach towards penetrating this
extensively profitable market.” 

Sidh N C, Director – Projects, QnA
International, the organizer of the MICE Arabia Congress, asserts, “What sets
this congress apart is its focus on providing a balanced offering in terms of
addressing the crucial matters in the MICE industry while still maintaining a
prime focus on the business meetings and networking opportunities.” 

With pre-scheduled face-to-face meetings, the
congress will help corporates and MICE suppliers connect on a one to one basis
to explore business opportunities and will help the suppliers better understand
the needs and requirements of the Middle Eastern corporates. 

In regard to the trends
of this expanding market, he adds, “The percentage of first class fights are
more in the UAE than in other regions. Moreover, the Middle East is centrally
located with 1/3rd of the world’s population 4 hours away and 2/3rd
within 8 hours.”

When it comes to the
factors responsible for selecting destinations for MICE activities, Lisa
Walker, Head of Events, Al Tayer Group, believes that customer desirability,
blank canvas delivery, accessibility, relevance to the brand and the brand’s
guidelines are the main elements that define the selection process for choosing
the perfect destination for events. According to Mohammed, security, cost,
convenience and facilities lead the way.

The 3rd
Annual MICE Arabia Congress will see participation from various stakeholders
from a wide range of industries including Finance, Banking, Oil &
Gas, Retail, Telecommunication, IT, FMCG, Pharmaceutical, Government,
Insurance, Manufacturing and representatives that handle Luxury and Royal
travel.

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