Interviews

India is beginning to appear as a strategic market for inbound tourism to Czech Republic

Q. How many Indian tourists visited Czech
Republic in 2014 according to the latest figure?
 

Q. How many Indian tourists visited Czech
Republic in 2014 according to the latest figure?
 

In 2013, 28,796 Indians visited Czech
Republic. This year during the period between January and September, 29 040
Indians visited the country which marks a 25% growth as compared to the same
period in 2013. 

Q. How important is Indian
market for you? And what are your expectations from here?
 

India is beginning to appear as a strategic
market for inbound tourism to Czech Republic. Following the decrease of Russian
visitors due to conflict in Ukraine last year, Czech Tourism is enhancing its
focus on new markets such as East Asia (China, South Korea, Japan) and South
Asian countries like India to compensate the loss.

We expect growth of Indian outbound tourism
numbers in the following years and India is definitely of growing importance to
us. 

Q. What is your promotional
and marketing strategy vis-a-vis Indian outbound market?
 

We have a number of
activities lined up to promote Czech destinations among Indian tourists.  Main marketing theme next year will be
Romantic Czech Republic, followed with image campaign based on the theme of
Czech traditions which will also be run in some other markets also.

Apart from this, other activities include:

1) Promotional activities related to opening
of Foreign Office of CzechTourism in Delhi 

2) Experience your Bang Bang story campaign
and trip for the winner of the competition on the occasion of the introduction
of the film to TV. 

3) Promotional activities on social media platform
of CzechTourism (Discover Czech Republic page)

4) Smartphone applications (film application,
Czech traditions application) 

Q. Share with us some of the
major attractions and activities which, according to you, will appeal Indian
tourists planning to travel to Czech.

Prague as a romantic city of many faces.
From gothic cathedrals, to superb quality dining experience followed by long lasting
culture of Prague cafes – places where famous writers (Franz Kafka), poets,
playwrights (Václav Havel), filmmakers (Miloš Forman) and actors spent most of
their time discussing their work and world around them, followed by modern
Czech design (Dancing house, events like Meet Czech Design, Design Market
etc.). Prague is definitely a no. 1 destination to visit when you come to Czech
Republic. 

Pilsen is known as a world’s capital of beer
and also European Capital of Culture 2015. 

Northern Czech Republic is known for its
beautiful natural landscape and is just an hour from Prague (Czech Paradise,
Czech Switzerland). It has a unique historical heritage (Kost castle, Trosky
castle and is also the land of famous Czech glassmakers (Preciosa, Moser) 

Southern Moravia – land of wine, sun drained
winefields, chateauxes (Lednice-Valtice complex), watercanals (Baťa canal) and
opportunities of active holidays (cyclo-routes around South Moravia and north-eastern
Austria, horse riding etc.) 

Český Krumlov – so called “jewell of
Southern Bohemia”. This fairytale city has unique blend of historical
centre (included on UNESCO heritage sites list), narrow medieval streets,
opportunities of adventures around (rafting on Vltava river, hiking in the
near-by Šumava mountains) and great services.  

Q. What is the next big
thing that Czech Tourism has planned for Indian market?
 

Opening of the Foreign Office is in final
stages of development. We already have campaigns running with PVR (spots at PVR
cinemas, banners followed by landing page, where Czech Republic is promoted and
6 packages are offered) and Ezeego1. 

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