The travel fraternity works up an appetite for SATTE 2015
09 Nov 2014

After being bracketed as a vital sector by the new government in this year’s Union budget, the Indian tourism industry is looking forward to a positive year, giving the industry more than enough reason to be at SATTE 2015.

Donning a new brand identity, in its 22nd edition, slated to be held from 29-31 January 2015 in Pragati Maidan, New Delhi, the event, will be spread over 17500 sqm gross and will feature over 650 exhibitors with a target to increase participation to over 50 countries, thus making it India’s biggest travel and tourism event.

Touting SATTE as one of the most significant travel events in the country, Taleb Rifai, Secretary-General, UNWTO stated earlier, "Over the years SATTE has evolved into becoming one of the leading networking forums for the tourism sector in South Asia. SATTE has been and will continue to be a source that drives tourists into the country and vice versa. We are extremely proud to be associated with an event of this stature.”

The 2014 edition recorded a participation of over 640 exhibitors from 35 countries, 23 Indian States, airlines, airline, DMCs, hotels and the entire gamut of travel, tourism and hospitality suppliers showcasing their products. The event received a record 10,000 business meeting request between buyers and sellers. SATTE also welcomed its highest-ever number of attendees - 11,529 travel trade professionals, including pre-registered and hosted Indian and international buyers and business visitors.

The Ministry of Tourism, Govt. of India has, once again, extended its support to SATTE, reaffirming its faith in South Asia’s leading B2B travel show. The Incredible India logo is being displayed prominently in various publicity collaterals of the event, including print, website, emailers and on-site branding.

Captains of the industry present at the previous editions were unanimous in their opinion that SATTE has been a great networking and business transaction platform for the travel, tourism and hospitality sector.

Subhash Goyal, President, Indian Association of Tour Operators (IATO) stated that, over the last few years, SATTE has given the Indian and Asian Tour Operators, Hoteliers, State Tourism Boards, airlines etc. a unique opportunity to showcase their products to foreign and local buyers without having to go to international trade shows.

Touting SATTE as the largest travel trade exhibition in South Asia and a pioneer in bringing together all the stakeholders in the travel industry under one roof, Karan Anand, Head-Relationships, Cox & Kings said, “The event has been globally recognised and endorsed by the tourism industry in India. Cox & Kings has been associated with the exhibition for the last 15 years and are proud of our association with such a prestigious event.”

After a highly successful debut at SATTE 2014, Shivali Suri, Country Manager - India, VisitBritain, commented, “UBM India has always been organising excellent exhibitions across the country. It is a platform for an NTO to showcase its products and regions with the right audience. Our business partners get the opportunity to enhance their growth over three days. Every travel agent / tour operator should mark it in their calendar each year to visit SATTE to develop their business and network with international counterparts. We look forward to the forthcoming SATTE.”

Byugnsun Lee, Director, Korea Tourism, further added, “We are very optimistic about SATTE 2015 as it provides an ideal platform for buyers from all over the country. SATTE is the perfect environment to build new business relations.”

International players who continue to show keen interest and support SATTE include Abu Dhabi, Argentina, Bhutan, Brand USA, Dubai, Egypt, Hong Kong, Indonesia, Jordan, Macau, Malaysia, Israel, The Maldives, Swedavia, Japan, Korea, Mauritius, Oman, Fiji, Philippines, Spain, Taiwan, Thailand, Turkey, VisitBritain, Maldives,  New Zealand and many more.

Israel Tourism believes that the abundance of quality business growth opportunities draws the NTO to SATTE every year, and the representatives look forward to an incredibly productive time at this show this year as well. SATTE 2015 is also expecting participation of new players such as Italy, Cambodia, Russia, Greece, Fujairah, Bahrain and Sharjah, among others.

Furthermore, Israel, Korea, Fiji, Guideline Travels, Arc Travels and The Venetian Macao have all increased their stall space for the upcoming event. Several other exhibitors are also in talks with the organisers to increase their stall space at SATTE 2015. NTOs such as Thailand, Turkey and Spain among others are also mooting an increase in participation.

Apart from NTO’S and State Tourism Boards, travel & hospitality companies, DMC’s, OTA’s and tourism products including Aitken Spence Hotel Management, Anantara Spa, Discover The World, Frasers Hospitality, Iween Software Solutions, Venetian Macao Resorts Hotels, Poppys Hotel, Somatheeram Ayurveda Group, Pushkar Palace/Jagat Palace, Travel Designer India, Abacus, Akqua Sun(IRIS)Reunion, Global Destination, Globus & Cosmos, Indian Travel Promotion Co. Pvt Ltd, Pallavi Hotels and Resorts, Pine Kraft, Trip Advisor, Cox&Kings, Benchmark (Trail of Indo-china), RoomsXML, Accor, Avenue Hotels, Clarks Inn, Ascot hotels, Duggal brothers, Ellbee Hotels , Fore Representations, Jetwing Travels, Neemrana Hotels, Onyx Hospitality have either confirmed their participation or are on the verge of confirmation. Ark Travels, Crimson Hotels, Israel, among many others have increased their stall space.

SATTE also expects to welcome a record number of buyers for its 22nd edition. It presents an opportunity for the buyers to explore and discover new avenues for building their business and showcase their latest offerings. The Buyer Programme at SATTE has consistently served as a platform to build a more collaborative relationship between Buyers and Exhibitors. It is a unique platform which provides a B2B Meeting Scheduler to pre – fix meetings with the sellers / exhibitors who participate in SATTE. Despite SATTE 2015 being 3 months away, it has recorded registration from 115 foreign buyers from over 40 countries and 452 Indian buyers from 48 cities of India. The trend indicates that buyers from several new countries have registered for SATTE 2015.

The event will witness participation of International buyers from across the globe including Sri Lanka, Bangladesh, UK, China, Spain, Russia, Turkey, USA, Argentina & South Africa to name a few. The event is also in talks with international trade bodies such as ASTA (American Society of Travel Agents) and many more to have a stronger influx of international buyers at SATTE

Over the years SATTE has also enjoyed much acclaim in international business circles, having worked closely with renowned travel associations, organisations and media  houses such as UNTWO and International Council of Tourism Partners (ICTP), Association of Domestic Tour Operators of India (ADTOI), Association of Tourism Trade Organisations India (ATTOI), Enterprising Travel Agents Association (ETAA), Federation of Hotel & Restaurant Association of India (FHRAI), Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), Travel Agents Federation of India (TAFI) and Outbound Tour Operators Association of India (OTOAI) and ASTA (American Society of Travel Agents).

India Tourism Review is media partner for the event. 


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